Archive for June, 2009

If you had only tried listing your site on a search engine you would have found that the task is not as easy as filling out a form. It calls for lot of ingenuity, and creative choice of words to describe what you have got to offer to ensure your site shows up on page 1 rather than on page 10 or beyond!

To optimize your website design to get ranked higher in the listings needs a thorough understanding of how search engines build their databases. A few tips are listed in what follows.

The Most Often-Used Search Engines

First and foremost it is important to note that 95% of users go through Google, Yahoo or MSN Search Engines. It is easy to see why this is so. Yahoo and MSN are the widest used mail providers, and Google is the default search engine for anyone familiar with the Internet.

Database suppliers for Search Engines

It is interesting to note that, the major search engines do not have a database of their own. Yahoo and AOL get their databases from Google, so do MSN & Hotbot get theirs from Inktomi. Hence you need to submit your site details to database builders first.

Search Engines: How do they work?

Search engines could be automated (they are called crawlers) or they could be manually entered by dedicated personnel (called Directories). Crawlers hook on to the links on your site pages, and build up their databases from the words in the text on the public pages of your site, that match the keyword set provided by you at the time of submission. The keywords may be extracted from behind-the-scenes using meta tags, supplied as an alternate. The sites where most keywords supplied are found are ranked higher. It is not so simple however. Littering the text with keywords so as to get ranked higher could be treated as spamming by the search engine and the ranking pushed down. Google, AltaVista and Inktomi work with crawlers.

The other alternative to search is by Human Directories. Yahoo for example employs people to do this search manually to classify and build the database. Even here crawlers are often used to do a partial construction of the database which is further refined by human intervention subsequently. However sites submitted to such human directories take longer to get included in the databases; they might charge a fee for this too.

The Indexing and Ranking Procedure Of Search Engines

The categorization of sites by Search Engines is done on the basis of frequency of occurrence of the keywords/key phrases in their sites public pages submitted by the site owners.

Four things are asked of the sites when they are submitted to Search Engine databases.

a. The Title of the site

b. A short description of the site

c. The set of keywords/ key phrases (these are the probable words that information seekers might use) and

d. Site-owners categorization of the site.

Using this data, crawlers are set into action to search for the keywords in the text on the public pages. There is an in-built limit (about 6 instances) to the number of occurrences of the keywords/phrases on the public pages, beyond which the sites are penalized for spamming and ranked lower down.Further, the text included in or adjoining graphic parts of site are not noticed.

As described above, some search engines are designed to rank sites based on the title of the site and keywords that are supplied to be behind-the-scenes in special code called meta-tags. Not all search engines use such meta-tags, but it is prudent to use them.

There are some implicit rules however: Site titles cannot be more than 100 characters long, descriptions more than 250 characters and the keyword meta-tag has a cap of 1000 characters. Anti-spamming principles are applicable to meta-tags as well, and the ranking goes down for spamming. If the keywords/phrases supplied include say, home based business then start a business from your home, work from home is taken to have 2 instances of the word home and one of business keywords.

Submitting Sites To Search Engines

Once sufficient care is taken to optimize and design the public pages of your site, submitting the same to be included in any search engine database could be done either manually or through a submission tool.

One should consider submitting to Google, Yahoo or MSN first given the frequency of their use by prospective information-seekers.

Often there are links on their page where you could add your site name. If automatic submissions are considered, it pays to pre-evaluate your submission by a standard submission tool to check your readiness.

Thus site preparation for submitting to Search Engines by no means an easy task. The tips in this write-up ensure your submissions are accepted prima-facie, and after acceptance are ranker higher in the search results.

Considering the normal human tendency of looking into a site coming up in the first 2 to 3 pages, the redesign/design of site contents cannot be over-emphasized.

Dwayne Garrett
http://www.articlesbase.com/seo-articles/submitting-your-websites-to-search-engines-92831.html

I want my site to list up in search engine results. Suggest me how to list up and ideas to improve site visitors.
Please suggest some good ideas….

My site address: http://www.opensourcetips.org

S.E.O. - search engine Optimization
Proper use of keywords
Links to your site

.

what are the basic subjects to learn to develop internet search engine.i want to develop my own search engine.subjects such as design and analysis of algorithms,computer organisation.operating systems

I just use an html generator

Dornessa
http://onlinedownlinebuilders.com

im working for http://www.apps4rent.com this site from last 3 month and i got pr2 . Just submitting comment on other blog i got good rank last month but again now my keywords not rank well in SE. Please give me your suggestion to improve ranking in search engine

Top quality inbound links creates top quality traffic, use SEO tricks we can get good page rank in google. Simply focus on more high-quality link submission sites, and do keyword research on your site, then you’ll get the good traffic.

If you need some more information to get your site in google search solution is single click : http://www.trafficassistants.com

I remember back in the "olden days" of search engine optimization, it was mostly about the keywords in your META tags. Now, that clearly is not enough. I’m curious what I can do to optimizes search engine placement without paying thousands of dollars for someone else to do it for me. What are those people doing to get top placement?

The new word in SEO is "Authority"

Over the last two years Google has been making a shift in their algorithm where they are now emphasizing “Authority” web sites. What I mean by “Authority” is that the web site is given “Authority” from other web sites and from Google itself.

“Authority” is gained through the following items:

- Content
- Links
- Web 2.0

Content — Google loves lots of good fresh content. Your web site needs to have lots of good relevant content targeted towards the keywords you are optimizing for. You need to be adding new content on a regular basis so your content is changing and not growing stale. With lots of good fresh relevant content, Google will see your web site as a resource for the keywords you are optimizing for and give your web site “Authority” over web sites that do not have a lot of targeted content, or no new content has been added or their content is growing old because it hasn’t been updated in months.

Links — Google looks at the number of links pointed at your web site, to what pages they point to, and for what anchor text is being targeted in those links. In-bound links that are one-way (to you only — not reciprocal) give your web site “Authority”. Google sees these one-way in-bound links as votes that your content is good enough for another web site to link to you.

Most link exchanges will not give you the value you need to gain “Authority” from Google. It is the same as exchanging votes for each other, however, there can be value if the web site you exchange with has more “Authority” than you. The link (a major endorsement if it comes from a highly ranked web site) to you will transfer some of the “Authority” of the more important web site to you.

The number and quality of one-way in-bound links to you is one of the most important factors in getting your web pages to rank higher.

When optimizing web pages for specific keywords, you will need anchor text links pointing to you using those same keywords you have optimized for. An example of anchor text would be “training Golden Retrievers” for a web page you have created about, you guessed it, training Golden Retrievers.

Web 2.0 — Who doesn’t know about the Web 2.0 explosion. Web 2.0 is all about video, social networking web sites (My Space, Facebook, etc), blogging and social bookmarking web sites ( del.icio.us, Furl, Stumbleupon, Digg, etc). Google loves new cutting edge technology and they love video and social networking web sites, hey, remember they bought You Tube for a few $billion!!

Creating video and using social networking , blog sites and bookmarking web sites is the newest way to leverage the “Authority” Google has given these types of web sites. If your content can be found on these types of web sites, your content will be given more “Authority” than the same type of content that cannot be found on web 2.0 web sites.

Consider these three points and determine if you are doing everything you can to rank higher in Google. Remember “Authority” is the key for SEO for Google.

If you need a professional to help you with your SEO, go to http://www.chuckyockey.com/html/seo-consultant.html for SEO for business websites and sign up now. I have arranged with the best people in the SEO business to offer a free SEO evaluation and consultation (normally valued at $999.00) for my subscribers to my The Fishbowl - Internet Marketing Tips Newsletter. If you are already a subscriber, you will be receiving an email with the link to the contact information for the free consultation. If you aren’t a subscriber, sign up now to get the free evaluation and consultation.

Sign up here — http://www.chuckyockey.com/html/imsnsq.html

To living your dreams,

Chuck Yockey

http://marketsamurai.com - In my first VIDEO carcast I reveal the three key steps to keyword research, so that you don’t waste time optimising around a keyword that has no value, or don’t have a hope to get onto the first page of google for.

Duration : 0:15:36

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Technorati Tags: google, keyword, keyword-research, market, market-research, market-samurai, research, samurai, seo

Google Alerts is a wonderful reporting tool that helps internet marketers increase search engine traffic, stay ahead of their competition, and improve search engine rankings. This is a video tutorial to show how a website marketer can use it to his/her advantage.

Duration : 0:8:31

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Technorati Tags: alerts, engine, google, Internet, Marketing, Optimization, search, seo, Traffic, WebBizIdeas

http://taggzilla.com/make-money-blogging/prelaunch/ this tool estimates the amount of clicks you can get for dominating a keyphrase in the number 1 position than any other tool out there.

We all know the main wordtracker tool is dicey at best with estimates but this secret, unpublicized link keyword estimates far better than the other wordtracker tools and was a cool add in.

Great tool to use in your SEO and PPC campaigns to fire at the right keywords, keyphrases and terms and take the guess work out of your SEO and PPC keyword campaigns.

Duration : 0:4:36

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Technorati Tags: engine, free, google, gtrends, keyphrase, keyword, Optimization, PPC, research, search, seo, tool, trends, wordtracker

A video search engine optimization - VSEO - discussion between two expert video bloggers, Greg Jarboe of SEO-PR and Li Evans of KeyRelevance. The two discuss Jarboe’s recent VSEO panel at SES San Jose 2008 and how to make the most of an online video campaign with video search engine optimization strategies.

Duration : 0:4:13

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Technorati Tags: 2008, engine, evans, greg, jarboe, jose, keyrelevance, li, online, Optimization, san, search, seo-pr, ses, video, vseo

Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google’s universal search.

Duration : 0:5:9

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Technorati Tags: 2008, creative, engine, gregory, infuse, jose, markel, online, Optimization, san, search, ses, video, vseo