Archive for February, 2010

1.What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the process of preparing a web site in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.

2. What good is having a web site if it is not being seen?
90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day. In fact, for more details visit to www.the20seotools.com recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)… at a fraction of the cost! Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.

As searchers generally only explore the first two pages in the search results, achieving high rankings on the search engines will make an enormous difference in the amount of visitor traffic your site receives.

3. Why doesn’t my web site rank very well in the search engines?
Having your web site rank high in the search engines is a science and the rules for search engine optimisation (SEO) are always changing.

Here are some reasons why you may be having poor ranking:

Incorrect usage of the TITLE tag or no TITLE tag content.
Too many occurrences of the same word in a page (spamming).
Missing H1 and H2 heading tag content.
Missing ALT tag content in your graphic links.
No meaningful content in the first 250 characters on each page.
Less than 200 words per page.
Very few pages on your website.
No links from other web sites to your web site (link popularity).

4. How does the Search Engine find websites?
There are two ways a search engine can find a website to add to its database. The first and most direct method is to accept submissions from web site designers and optimisers. Most search engines have a “submit your URL” section inviting submissions from Internet users.

The second, and least obvious method of finding websites is to send a “spider” to follow each and every link on, for more details visit to www.offline-promotion.com off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.

5. How long does it take for SEO results to kick in?
The amount of time required to see results of search engine optimisation work range anywhere from 2 weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites. The Google Dance for example is almost a spectator sport among the SEO community.

6. What is my site ranking dependent on?
Site ranking tends to be “cumulative” and is dependent on the following factors:

The specific keyword phrases (search terms) that have been targeted
The overall competitiveness of your industry - how many players are there
Whether you are targeting a regional, national, or international market
How well ranking is monitored and the site tweaked over time for SEO improvement
The progress of your inbound linking campaign
Number of competitor sites achieving new ranking themselves.

micky
http://www.articlesbase.com/seo-articles/what-is-search-engine-optimisation-seo-725724.html

The marketing opportunity presented by search engine marketing and the internet far exceeds the marketing potential offered by traditional mediums such as print, television and radio.The wide availability of broadband and internet on mobile phones has had a big impact on usage of internet for our day to day information needs.

With 85% of businesses being found online through search engines a company cannot afford to ignore the internet as a marketing channel and not have an online marketing strategy for their website.

Why Hire a Professional for Search Engine Marketing?

1) Search engine marketing is a highly specialised field that requires expertise and experience.

2) It is a time consuming task and requires time and dedication. Tasks need to be performed on a daily basis.

3) Online marketing is highly competitive with hundreds of thousands of businesses competing for the traffic. Having experts to manage your search engine marketing campaign will certainly improve your chances of ranking higher.

4) If it is not done using proper techniques it can result in search engines like Google penalising or black listing your website. Such risks are minimised as professional search engine experts are aware of the correct methods and techniques.

5) Search engine marketing experts can help you to identify the right keywords for your website, optimise your website for the keywords, measure performance and take necessary action. This is an on going process better managed by experts.

6) Experts understand the way the search engines work and index your website. They can ensure that all the pages are indexed correctly and that multiple pages on you website appear on searches for the right keywords and not just your homepage. More the pages that are indexed by search engines, higher the chances of receiving traffic to your website.

7) search engine marketing has evolved with time and includes much wider coverage than only search engines. Experts will not only market your websites on major search engine like Google and Yahoo but will also focus on other areas in order to get the maximum coverage for your website. This will often include promotion of your website on major social media and networking websites such as My space, Digg.

Experts will often use additional methods to improve your website’s authority and visibility online such as professionally written press releases and articles. These are all proven techniques to improve your websites visibility online and will result in quality back links and traffic to your website.

9)The results of the campaign can be measured easily via real time website statistics software such as Google analytics. As such you will be bale to track and measure the performance of your search engine marketing experts with ease.

10) The benefits of hiring a professional company far outweigh the costs involved. The cost of professional search engine marketing service is in most case far lower than other forms of advertising and it offer a quick return on investment.

A full discussion on search engine marketing and web design strategies can be found on web design company blog

K.Singh
http://www.articlesbase.com/internet-marketing-articles/10-reasons-to-hire-a-search-engine-marketing-company-to-market-your-website-695250.html

(the thing that’s next to the part where u put the website in?

1. Go to your Home Screen and look for the Settings Icon
2. Under Settings, scroll down to Safari.
3. Under Safari, there shall be a bar saying search engine. Tap it.
4. You now have the choice of using Yahoo! or Google as the search engine. Tap Google.
5. Now tap the Safari button on the top left corner of the screen.
6. Now just press the home screen to go back to your Apps.
7. Tap Safari.
8. If successful, the Search Engine should now be Google powered!

Search Engine Optimization is the method of bringing more quality traffic to a website through search engines with the help of certain keywords. Depending on several things like the target audience of the website or the information presented on the website the Search Engine Optimization can be done at several levels. Thus Search Engine Optimization can help improve the traffic to your site through image searches, local searches or specific search engines.

For example a company that provides Search Engine Optimization services in Orange County can help you improve the traffic through local searches in the county or state and even the country. If your website provides services or products mainly for people from the area you live in, it is better to fin a company that provides such services in the area. Usually these kinds of companies offer other computer related services like repairing, networking or technical support.

Anybody who has a website can and is recommended to use Search Engine Optimization to get the traffic they want and to increase the number of visitors and ultimately the number of sales they are doing through the site if any. We all know that when searching for something through a search engine one rarely looks at the results after the first ten returns and that is why it is important that your website gets top ten ranking through different search engines. The Search Engine Optimization service can do this for you by applying certain strategies which should be specific for your site.

Even if you are not selling anything but provide information which you think is useful to other people, you still want your website to be accessed by a lot of people. Since most of the people are looking for things and information through search engines, it is important that you have a few keywords that point to your site and rank you as high as possible. Helping you with finding the right keywords or making your site more user friendly are just a few of the things that our company that provides services in Search Engine Optimization in Orange County can help you do.

There are several researches and statistics that show that Search Engine Optimization services are very valuable for a website and most of the time less costly than actual advertising and bringing more traffic, customers and eventually sales which means bigger profit for you. The Search Engine Optimization service is the one that can help you rank high on a search engine results webpage. Since the job of the search engine is to bring back the results of a query and it does that in a matter of seconds with the help of a very sophisticated program, it is important to have they keywords and other elements strategically placed on your website.

Search Engine Optimization services also help you find ways of attracting new visitors to your website and getting the current visitors to return. A few of the strategies used for these are the free newsletter, the constant updating of the information or products you have on the website as well as different types of promotions, sales and other marketing strategies if you are selling something.

Kevin J Smith
http://www.articlesbase.com/seo-articles/what-is-search-engine-optimization-or-seo-694437.html